A Few Quick Tips In Seo Copywriting
SEO Copywriting is the technique of writing viewable text on a web page. The aim is to keep it readable for web surfers and also to target specific search engine terms. Copywriting is important because search engines are constantly in the need of genuine content pages.
Listed below are a few quick tips on Search Engine Optimization Copywriting:
Keywords should be researched. Online tools must be used to check search volumes and the competition in the market. If the search volumes are higher, it gets difficult to rank well. However, if you do rank well, the traffic generated to your web site would be in abundance.
The page content must match the title descriptions and the meta data. Both these attributes must be as accurate as possible in describing the content of the web page.
The h1 tag is one of the very important attributes. It must contain the most desired keyword.
The h2 and h3 tags may contain other important keywords. They can be those words that might generate some traffic for your web site. Take care to see that these words are relevant to the industry.
Occasional keywords and phrases can be highlighted. This will help add emphasis for visitors.
SEO Copywriting requires you to carefully go through your source code. You should see what content the web spiders will see first and try to add value to it.
All the link descriptions within the entire text copy should include keywords. Vague descriptions like read more and click here should be avoided. Again, care should be taken to use keywords that are relevant to the destination.
In case you are using references to external websites, a link to the source should be provided. This helps in adding credibility to the content.
Always remember, a sales page will never help in search engine ranking. Therefore, it is advisable to be informative and provide good detail on a page. Only include a click to action to the sales page if required.
Overuse of keywords in an individual should be strictly avoided. SEO Copywriting should not include a lot of keywords.
The content should be readable for not only the spiders but also the users. After all, it is the users that are going to read your content.
The targeted keyword and the phrase should be used in the first sentence.
Recognizable font faces should be used. Everyone won’t necessarily have the same font as you.
About the Author
Anuva is a leading Search Agency providing Professional SEO Services in the areas of Search Engine Optimization, Pay per Click, eCommerce Promotion, Internet Branding and SEO Services across various industry verticals. For further information, visit: http://www.anuvatech.com